Neo Nusantara - Gourmand Capsule

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Nusantara Classics. Modern Alchemy

Marina Rituals is an artisanal fragrance house inspired by the soul of the Nusantara — the Malay Archipelago’s rich heritage, flavors, and rituals. We reimagine these cultural treasures through a modern, sensory lens for the global stage.

Each scent is a poetic translation of nostalgic desserts, botanical ingredients, sacred rituals, and layered traditions — designed to surprise and seduce, through the art of Neo-Nusantara Gourmand perfumery.

Tone & Olfactive Direction:

Sophisticated yet comforting
Edible-inspired but never juvenile
Southeast Asian soul meets modern minimalism
Complex, addictive, textured, layered
Wearable in hot-humid tropical weather
Natural materials preferred, balanced with smart synthetics for longevity

Target Audience:

Global niche fragrance lovers
Curious, cultured consumers who appreciate storytelling
Urban women (and men) aged 25–40, scent-forward and design-conscious
Based in Malaysia, and targeting SEA crowd